marketing corporate health awareness progarmme?

Marcel Then: Health awareness is handle as any marketing plan, steps are the same, but there is a clear advantage on health topics: your life, or at least is quality depends on good health managing. You better address high impact ad tactics, for example, show how people suffer sickness from NOT following good health practices. At the staff level, you will be backed if you show them how companies save on time off /work disruption/ and efficiency if employees keep good bodies...and minds.If you want to see good recordation campaigns in health, go tho govt sponsored anti smoking campaigns... you wont find this in the US, just visit places in scandinavian and french speaking countries. Kep also in mind that many of those campaigns, the idea is not to provide good and effective health advice but just show false concern or comply with legal requirements or antilawsuit protection.Here is a general approach to this, from the CDC:There are several important steps in choosing a ! target market: 1. Define the market * Clearly define who the individuals are that make up the market you are analyzing. These are people who share a common need for your product, including people who may not yet be aware of that need. * For example, if you want to design a campaign to encourage people to get tested for diabetes, the market for the testing procedure includes mainly people who are not yet aware that they may have the disease. 2. Segment the market * Determine the characteristics that you will use to categorize the people within the defined market. Some common ways to categorize, or segment, people are : age, gender, ethnicity, geographical location, education level, income level, risk factors, etc. * Following with the diabetes example above, imagine that you want to market the diabetes testing to young adults. You may know from your research about diabetes that the disease occurs more commonly among low-income populations and individual! s with lower levels of formal education. In addition, if you! r intervention program is only offered in one city, such as Chicago, your market is reduced further. In this example, you could segment the larger market and select a “target market” of 17 - 24 year old individuals who live in low-income areas of Chicago and did not finish high school. For this example, only one target market was selected. However, many marketing efforts choose more than one target market. The decision of how many target markets to select often depends on the amount of resources you have for the project. More target markets require more resources. 3. Analyze each segment * Now that you have chosen a clear target market, it is time to better understand the individuals in this group. Through research you can determine the characteristics and behaviors of the group. There are many marketing resources that provide research information on different markets. If you select a market that does not have a large amount of existing research, you ! can conduct new studies through surveys, focus groups and other methods of collecting data directly from the market. * Some things to consider when analyzing a market include: what media they use; what they do with the leisure time (television shoes, music, websites); how they communicate with one another; what languages they speak, including slang words; what their opinions and knowledge are about the target health issue (such as diabetes in the above example); what their values are; etc. In order to avoid stereotypes, you must use research and evidenced-based information to build your analysis. Many times the research of these markets reveals that their beliefs and behavior are much different than could be predicted....Show more

Debora Soliani: you can get more traffic by advertising on:http://www.craigslist.comhttp://www.salespider.comhttp://www.swaggerspot.comhttp://www.myspace.comhttp://www.facebook.comhttp://www.yuwie.comblogs, forums, chats,http://www.! youtube.comyahoo videosgoogle videos...Show more